ZooCam – AR mobile game @ Montreal

ZooCam – AR mobile game @ Montreal

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In association with Design by Judith Portier, Playmind developed an augmented reality app to bring life to the colored installations taking place on Guilbault street (Montreal). Since may 2015, walkers and residents of the street can hunt the 6 hippos hidden on site.

 

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By aiming their phones onto the different symbols, 6 of them are triggering vivid animations in augmented reality.

 

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CLIENT: City of Montreal
ILLUSTRATIONS, ANIMATIONS, SET-UP AND COORDINATION: Design by Judith Portier
PRODUCER: Emmanuel Sévigny @ PLAYMIND
PROGRAMMING: Jalil Laalami | Karl Roe | Clément Jacob @ PLAYMIND 
COORDINATION: Virginie Costa | Laszlo Ricciardi @ PLAYMIND